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| Banging Photo #MHBALMAINATION Image source Instagram: @balmainparis |
We can thank the stunning Kendall Jenner and Jourdan Dunn for wearing pieces from the new collection on the red carpet to showcase the collab. I am super excited to see what else they have designed for the launch and I really hope they produce a few more pieces than the Alexander Wang x H&M collab, H&M Melbourne sold out wayyy too fast.
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| Such a great launch Jourdan x Kendall with a little bit of Olivier. Image source Instagram: @balmainparis |
The Balmain's creative director, Olivier Rousteing, sat down with Style.com to talk about how the collaboration came about, and revealed a very specific reason he thinks Balmain's H&M collection will be different from the ones that have come before: The couture nature of Balmain's products.
"It was a big challenge and a good challenge. I don’t want to lose the craftsmanship, and I don’t want to lose the richness and the glamour of the house," he says. "I kept the glamour and richness, but we twisted it. You can find in the collection so many different garments, and I think that’s going to be the beauty of the collection. My collaboration is different from the others. H&M really challenged themselves with craftsmanship, with the high couture level of France, and the results are great."
Head to Style.com to read more of the interesting interview and keep up to date with more images on Balmain's Instagram: @balmainparis
#HMBALMAINATION
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